Lead generation starts from social media
Every social platform is different
Do you use your social platforms for merely presence or lead generation?
Its not about Storytelling or just about brand building.
There are no same rules applies all social platforms until you are doing an integrated campaign. The format of each platform is different each seeking a definitive purpose. Don’t just think that storytelling is enough for your brand building. In fact, its a collection of many things put together.
Add power in your posts
Treat each of your posts as a culmination of an integrated campaign. It should solve the problem of your fans, create conversations or generate interests. Posts are similar to talking to people at a party, don’t keep only talking about yourself.